How Americans’ media diet informs 2021 PR strategy
Where do you get your news? Where do your customers get their news? The answers will help you navigate 2021. Pew has vital data on our changing media habits; their American News Pathways report has a...
View ArticleWhat have we learned?
When we asked clients and friends about what 2020 taught us, the lessons were often succinct. “Slowing down isn’t a bad thing” “We can, in fact, do a lot of things differently” “Joy is not frivolous”...
View ArticleInfluencers don’t persuade?
Are you working with ‘influencers’? EMarketer found most US marketers aim to do so in 2021, despite very low trust in this type of content. The growth of the practice — and a host of issues including...
View ArticleIowans, here’s how you can make me wear a mask
Note: thanks to the Des Moines Business Record for publishing an edited version of this post. When Iowa’s governor said she was launching an “awareness campaign” to fight COVID, I wondered: who is not...
View ArticleFree consults for Covid-19 crisis response
Hanser & Associates now offers free phone consultations to answer questions and offer quick advice. The appointments are intended to share perspective on continuity and communication, as well as a...
View ArticleThe global view on COVID-19: “I’m fairly optimistic”
We had a call this morning (March 19) with our offices in Hong Kong and Milan to understand what’s ahead for the US. Even in Italy, organizations are not shutting down, and there is a vital need for...
View ArticleCrisis opportunity: refining your plan in the wake of the Equifax beach
The opportunity in a crisis is to exceed expectations, as research shows you can recover to a stronger position that before the crisis struck. In the case of Equifax’s data theft, the troubles are...
View ArticleOctothorp anniversary: how to hashtag
The octothorp — pound sign, number sign, hashtag — first appeared on phones decades ago. Early internet chats used the symbol to connect people and ideas, and the hashtag recently celebrated a 10-year...
View ArticleThe Branding Bunch
The Business Record asked us what mistakes we see businesses making and how to fix/avoid them. We warned against… Making decisions without doing research Trying to hide bad news ‘Doing PR’ after...
View ArticleBe careful your grassroots efforts don’t catch Fyre
If you haven’t already heard, the Fyre Festival was an epic failure that is still smoldering. The music festival promised the “unparalleled best” experience on a private island in the Bahamas, but,...
View ArticleFacebook and Fake News
If you’ve checked Facebook today, you may have seen their tips for spotting false news and instructions for reporting posts that include false stories. We are glad Facebook is working to limit the...
View ArticleWord of Mouth: the voice of patients and staff in healthcare marketing
We recently shared our point of view on healthcare word of mouth in Strategic Healthcare Marketing magazine. The summary: authentic, trusted voices are essential in the context of rising healthcare...
View ArticlePost-election: 3 PR points
After writing a post for the local business blog addressing the decades-long decline in attention and trust, we’ve seen ‘post-truth’ named word of the year and a harsh light cast on sharing fake news,...
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Social media: When good intentions go wrong
You’ve probably heard the story by now. An unconscious woman was sexually assaulted by a Stanford student. The survivor’s 17-page letter to the court read directly to Turner went viral. It’s been...
View ArticleThe Results are In: Iowa Social Media Survey 2016
In 2016, social media use by organizations is not new. In fact, 94.9 percent of respondents to Hanser & Associates’ Social Media in Iowa survey in February said that their organizations have been...
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My very first Facebook Messenger ad
Ads aren’t new on Facebook. We’re all familiar with sponsored posts in our newsfeed. At H&A we have been responsible for a good number of ads on our clients’ behalf. But I encountered a new type...
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Your brand beyond your product or service
All right. You have your brand all figured out. You have your logo, and hopefully a style guide to make sure all of your digital and print assets look uniform to make sure your audiences receive the...
View ArticleRyan Hanser talks word of mouth marketing
What is word of mouth marketing, and how do you make it happen? Ryan Hanser answers these questions and more with Michael Libbie during the Insight on Business the News Hour. PR News Yes. Tidbits of...
View ArticleHow to engage brand ambassadors
You’ve set up your brand ambassador program as part of your marketing strategy, and put a process in place for executing activations to build brand awareness. Now: what is your plan to keep your brand...
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