Free consults for Covid-19 crisis response
Hanser & Associates now offers free phone consultations to answer questions and offer quick advice. The appointments are intended to share perspective on continuity and communication, as well as a...
View ArticleIowans, here’s how you can make me wear a mask
Note: thanks to the Des Moines Business Record for publishing an edited version of this post. When Iowa’s governor said she was launching an “awareness campaign” to fight COVID, I wondered: who is not...
View ArticleInfluencers don’t persuade?
Are you working with ‘influencers’? EMarketer found most US marketers aim to do so in 2021, despite very low trust in this type of content. The growth of the practice — and a host of issues including...
View ArticleWhat have we learned?
When we asked clients and friends about what 2020 taught us, the lessons were often succinct. “Slowing down isn’t a bad thing” “We can, in fact, do a lot of things differently” “Joy is not frivolous”...
View ArticleHow Americans’ media diet informs 2021 PR strategy
Where do you get your news? Where do your customers get their news? The answers will help you navigate 2021. Pew has vital data on our changing media habits; their American News Pathways report has a...
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