Crisis management lessons learned from these data breaches
Effective PR includes providing excellent service to your customers, including protection of their privacy and data security. Several recent cases illustrate the high cost of loss of customers’...
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What is a brand ambassador program?
People talk about brands to their family, friends and colleagues in everyday conversations and on social media. In fact, in a survey by SDL, 58% of consumers say that they share positive experiences...
View Article4 reasons your brand needs an ambassador program (yesterday)
Competition to reach (and influence) the more than 80 million millennials is fierce. So, here’s a great addition to your marketing mix: create a brand ambassador program with your current customers...
View ArticleWhat to look for in a brand ambassador
Brand ambassador programs, as we have discussed here and here, are a great addition to your marketing plan because of the strong influence word-of-mouth has in purchasing decisions. If you’re...
View ArticleHow to engage brand ambassadors
You’ve set up your brand ambassador program as part of your marketing strategy, and put a process in place for executing activations to build brand awareness. Now: what is your plan to keep your brand...
View ArticleRyan Hanser talks word of mouth marketing
What is word of mouth marketing, and how do you make it happen? Ryan Hanser answers these questions and more with Michael Libbie during the Insight on Business the News Hour. PR News Yes. Tidbits of...
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Your brand beyond your product or service
All right. You have your brand all figured out. You have your logo, and hopefully a style guide to make sure all of your digital and print assets look uniform to make sure your audiences receive the...
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My very first Facebook Messenger ad
Ads aren’t new on Facebook. We’re all familiar with sponsored posts in our newsfeed. At H&A we have been responsible for a good number of ads on our clients’ behalf. But I encountered a new type...
View ArticleThe Results are In: Iowa Social Media Survey 2016
In 2016, social media use by organizations is not new. In fact, 94.9 percent of respondents to Hanser & Associates’ Social Media in Iowa survey in February said that their organizations have been...
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Social media: When good intentions go wrong
You’ve probably heard the story by now. An unconscious woman was sexually assaulted by a Stanford student. The survivor’s 17-page letter to the court read directly to Turner went viral. It’s been...
View ArticlePost-election: 3 PR points
After writing a post for the local business blog addressing the decades-long decline in attention and trust, we’ve seen ‘post-truth’ named word of the year and a harsh light cast on sharing fake news,...
View ArticleWord of Mouth: the voice of patients and staff in healthcare marketing
We recently shared our point of view on healthcare word of mouth in Strategic Healthcare Marketing magazine. The summary: authentic, trusted voices are essential in the context of rising healthcare...
View ArticleFacebook and Fake News
If you’ve checked Facebook today, you may have seen their tips for spotting false news and instructions for reporting posts that include false stories. We are glad Facebook is working to limit the...
View ArticleBe careful your grassroots efforts don’t catch Fyre
If you haven’t already heard, the Fyre Festival was an epic failure that is still smoldering. The music festival promised the “unparalleled best” experience on a private island in the Bahamas, but,...
View ArticleThe Branding Bunch
The Business Record asked us what mistakes we see businesses making and how to fix/avoid them. We warned against… Making decisions without doing research Trying to hide bad news ‘Doing PR’ after...
View ArticleOctothorp anniversary: how to hashtag
The octothorp — pound sign, number sign, hashtag — first appeared on phones decades ago. Early internet chats used the symbol to connect people and ideas, and the hashtag recently celebrated a 10-year...
View ArticleCrisis opportunity: refining your plan in the wake of the Equifax beach
The opportunity in a crisis is to exceed expectations, as research shows you can recover to a stronger position that before the crisis struck. In the case of Equifax’s data theft, the troubles are...
View ArticleThe global view on COVID-19: “I’m fairly optimistic”
We had a call this morning (March 19) with our offices in Hong Kong and Milan to understand what’s ahead for the US. Even in Italy, organizations are not shutting down, and there is a vital need for...
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