What Makes a Speech Great?
Ronald Hanser quoted today in “Dear Gracie” column My top-line advice to speakers – “Preparation is the most important factor contributing to a great speech” – kicks off Grace Lavigne’s “Dear Gracie”...
View Article“More Smart, Less Stupid: PR For Better Business”
That was the provocative title of a panel discussion last weekend at South by Southwest 2012 (SXSW), hosted by Hanser & Associates’ colleagues at New York-based Council of Public Relations Firms...
View ArticleGET CONNECTED, STAY CONNECTED
Megabus.com airs television commercial created by Hanser & Associates We’re passionate about public relations and creative services for our clients… and a TV ad airing during June in Dallas,...
View ArticleJune 30 = Social Media Day
Social Media Day – founded by Mashable – is an annual global event on June 30. Nine cities and one U.S. state have declared Social Media Day an official holiday! There were more than 1,400 Meetups...
View ArticleAdvantages of IPREX Network of Independent PR Firms
PRWeek points to “expertise” and “quality” We announced in early September that Hanser & Associates joined IPREX, the worldwide corporation of independent public relations and communication...
View Article“Have you seen our videos?”
Everybody is doing video, right? There’s certainly a potential audience for your company’s video. On YouTube alone there are 800 million visitors watching 4 billion hours of video every month. Studies...
View ArticleThe voice of your customer
Who’s most credible to persuade potential customers to purchase from your company? Your current customers! Potential customers say their peers – “a person like me” – provide the most credible...
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Spring update
New offices Hanser & Associates’ worldwide resources and connections grew recently with additional affiliated offices in: India: Bangalore, Chennai, Delhi, Kolkata, Mumbai and Pune The Netherlands:...
View ArticleSummer update
Three Additional Awards American Marketing Association in May presented Hanser & Associates three NOVA Awards, recognizing Iowa’s best marketing work. The awards — for Integrated Marketing Campaign...
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Your China Connection
China’s population (1.3 billion) holds BIG opportunities — including import, export and investment — for American companies, as illustrated by Hanser & Associates’ clients already doing business...
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Fall updates
Lindsey Schwarck promoted Lindsey Schwarck was promoted to Assistant Account Executive in July. Lindsey, a native of Riceville, Iowa, joined Hanser & Associates’ staff in January 2013. She serves...
View ArticleDigital advertising: working hard or hardly working?
Clients are increasingly asking Hanser & Associates for help with paid media. Our recent experience, echoed by peers and partners, has shown us that Web traffic is only part of what online ads...
View ArticleSocial Media: How to Avoid “Content Frenzy”
Clients ask about online “best practices”, so we’re pleased to share that latest from the Council of Public Relations Firms’ annual Critical Issues Forum, entitled “The Content Frenzy.” Speakers at the...
View ArticleGot Data for Public Relations?
If your organization needs a better strategy for social media, here’s insight you can use… Social media guru Caleb Gardner dished up heavy-hitter ideas for Hanser & Associates’ staff and partners...
View ArticleCRISIS COMMUNICATION
Hanser tells NPR: Companies should prepare for crisis Obvious question: With which words do American consumers “have a beef? A) “Lean finely textured beef?” B) “Pink Slime?” The answer (B) was clear...
View ArticleWho has influence? (Really!)
New insight at Critical Issues Forum #PRGenome Do you know who has the greatest influence upon the purchase decisions of your company’s current and potential customers? One satisfied customers who’s a...
View ArticlePR Council affirms central role: power to relate
New York-based Council of Public Relations Firms, the trade association of America’s 100 leading public relations firms, on October 22 introduced a manifesto describing the central role of public...
View ArticleRyan Hanser to lead Hanser & Associates
We are pleased to announce promotions and leadership change at Hanser & Associates. The transition involves: C. Ryan Hanser, APR (Senior Vice President since 1999) is now President and Principal....
View ArticleWatercooler Wednesday: Where will Facebook Reactions take us?
This is the first in a series of posts designed to generate conversation (and hopefully some insights) on breaking developments in public relations and marketing. It will be interesting to see how many...
View ArticleA robot will take your job?
The BBC recently built a thing based on a report of the rise of the machines, and that thing says PR people are ‘quite unlikely’ to be replaced by robots. Still, I had a chance to visit with the...
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