New insight at Critical Issues Forum #PRGenome
Do you know who has the greatest influence upon the purchase decisions of your company’s current and potential customers?
- One satisfied customers who’s a worldwide industry leader?
- One small satisfied customers active online?
- One negative critic of your product/service?
- Many “other people?”
New research suggests that the voices of many people have more influence than those of a few “leading influentials.” What if everything you thought you knew about influence is wrong?
MIT professor Sinan Aral, a world-leading thinker about influence in social networks, social media and digital strategy, will describe — at Council of Public Relations Firms’ (CPRF) Critical Issues Forum in New York on October 23 — how public relations strategist should rethink our approach to influencer communications and marketing.
The Forum, sponsored by CPRF (the trade association comprised of America’s 100 leading public relations firms) will explore how we can move brands past “disruption” to engage more fully in people’s lives.
Visit CPRF’s Critical Issues Forum for more information. Or follow the action at hashtag: #PRGenome
Hanser & Associates has been a member of CPRF since 2001. We will be represented at the event in New York. If you can’t attend, we’ll be updating you. Also follow #PRGenome